Great creative work starts with understanding the problem. As a Creative Director and designer, I’ve worked across brand, digital, UI/UX, product design, and visual systems, primarily with automotive, powersports, and lifestyle brands. I’ve had the opportunity to lead creative for brands including Stellantis, GM, BMW, Porsche, VW, Ferrari, Yamaha, and Specialized.

I enjoy the challenge of taking something complex and finding the idea, story, or system that makes it clear. Sometimes that means shaping a brand; sometimes it means designing a digital experience, turning complicated data into something intuitive, or helping an idea come to life through a pitch or campaign. Whatever the project, I like being involved from the ideation through the execution and finding the balance between what looks right, what works, and what actually solves the problem.

After nearly two decades in the industry, I’ve learned that the best work comes from curiosity, collaboration, and caring about the details. I’m still a hands-on designer at heart, but experience has taught me to think beyond the individual deliverable. I try to see the bigger picture, ask better questions, and build creative that has a purpose, a point of view, and a little personality.