Specialized

When Shift Digital partnered with Specialized Bicycles to create an official dealer website experience, I jumped at the opportunity to the lead the design strategy. I’d always been a fan of their bikes so this became a passion project of mine. The goal was to give tier 3 dealers their very own tier 1 website wrapped in official Specialized branding.

I was able to bolster their existing design system and create an eCommerce experience worthy of the brand name while giving individual retailers the freedom to customize their own unique experiences. Enrollment reached over fifty dealers by the end of the regional pilot.