Solagree offers virtual flat-fee divorce designed to reduce conflict, cost, and court involvement. When they came to me for a logo, I looked to their existing design language to help guide its development. Their whimsical illustrations provided a light-hearted, comforting approach to navigating a traditionally stressful process.

I wanted the logo to capture that same playful softness while still reflecting the professionalism of the mediators behind it. This led to the concept of “separating links,” a visual representation of a more amicable way to navigate the end of a marriage. Months later, I directed a print ad placed in the Institute for Divorce Financial Analysts’ Journal.