Gratuity Media wanted to expand their video editing horizons by dabbling in podcasts and video game streaming.

Thus Gratuity Brands was born.

To usher in the new direction, a fresh identity system was needed. That’s where I came in. The resulting logos served a distinct purpose, unified by matching cotton candy gradients and consistent line weights. This allowed each brand to flourish in their own unique way while maintaining a cohesive design language throughout the entire system.