Stellantis EMEA

Stellantis EMEA was having a difficult time trying to get their dealer websites to stay within brand guidelines. Shift Digital responded with a website program giving dealers the opportunity to enroll in officially branded templates for their retail sites. I directed the creative for all six brands: Jeep, Fiat, Fiat Professional, Abarth, Alfa Romeo, and Lancia

I created a modular system to easily swap colors, styling, fonts, and languages between all six brands. It made life easier for the developers and reduced production time. Each website retained their respective brand styling while giving the dealer network a more cohesive web presence throughout the region.